Advertising and Sponsored Content Policy

What counts as sponsored content

Sponsored content is material for which the publisher receives compensation—directly or indirectly—for creation, placement, or distribution. That includes paid articles, advertorials, and similar commercial placements published on Tech Capital News.

Required labels

Sponsored posts must show a content-type badge (for example “Sponsored Content”) and a visible disclosure banner stating that the publisher received compensation for the content. The disclosure must be clear to an ordinary reader without requiring inspection of page source or metadata alone.

Press releases and company announcements use their own labels and banners. Those labels are not substitutes for sponsorship disclosure when compensation is involved.

Publication gates

The editorial workflow blocks publication of sponsored content that lacks a sponsorship record or a visible sponsorship disclosure. Editors or administrators must approve sponsored content before it goes live.

Structured data

Sponsored content must never use NewsArticle schema markup. Paid placement is represented with generic Article structured data (or equivalent non-NewsArticle typing) and includes sponsorship context in metadata where structured data is emitted. Independent reporting may use NewsArticle where appropriate; sponsored posts do not.

Independence

Sponsors do not control the conclusions of independent articles. Accepting a sponsorship does not entitle a sponsor to alter unrelated news coverage. Conflicts that cannot be managed through labeling and process should result in declining the placement.

Advertising inquiries

For advertising or sponsorship inquiries, use the contact form and select Advertising. See also Ownership and Funding.